Your online reputation is critical to your business success. Review Monitoring and Reputation Management is the process of tracking and controlling your online reputation. This includes addressing content that may be damaging, and using reviews and other customer feedback to catch potential problems.  

By applying a range of techniques, a good Review Monitoring and Reputation Management firm can raise the visibility of positive online and social media reviews and other valuable content, and lower the visibility of negative content. This can be achieved using a suite of reputation building tools, including positive content designed to counteract negative content, and the end result can be pretty amazing – including giant boosts to search rankings and sales.  

For example, posting enough positive reviews can force any negative comments to display less prominently in search results and on social media sites. You can also counteract negative tweets by posting lots of comments about positive experiences. This can actually drive masses of potential patients right to your doorstep.

Review Monitoring is the defensive side of the equation. We craft a defensive strategy designed to protect your reputation and counteract any negative content, which can do significant damage to your online reputation, and scare away new customers. This is achieved through monitoring your online and social media reviews.  

These mentions may be found and monitored in many places:

• Directly on your website
• On your social media channels
• Mentions of your business on social media (hashtags are handy for this task)
• Review sites, such as Yelp
• Online directories, like Angie’s List

By tracking all mentions of your business across the Internet and social media sites, our reputation management team can address content like customer comments and reviews that might be potentially damaging to your online reputation. Once identified, measures can be taken to counteract the damage.  

Our team also does an excellent job of sifting through negative feedback to locate areas for potential improvements within your business. For example, we may notice a trend in customer feedback indicating a weakness in the customer service process. These negative comments could be totally valid, and bring to light a flaw in the customer service process that needs to be addressed. Attending to this issue will improve your customers experience and online reviews, and will show readers that you take customer feedback seriously.

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Reputation Marketing is the offensive side of the equation. We create a proactive strategy designed to drive customers into the arms of your business. Our team works hard to generate positive reviews and increase business as opposed to counteracting the effects of negative reviews. Reputation marketing makes it easier to get in front of a negative review and counter-balance the potential damage it could cause.  

In a comprehensive reputation marketing strategy, the goal is to dominate the search engine results as many ways as your prospective customers might go looking for you. This is where content marketing comes into play. By publishing an ever-increasing volume of website pages, blog posts, videos, and press releases, it’s possible to gain traction on the search engine results pages, effectively building a hedge around your online presence that a malicious publisher would have a hard time penetrating.

A recent study by Neilson reveals that nearly 75 percent of buyers trust Internet comments and reviews as much as personal recommendations from friends and family. This means online reviews can have a powerful impact on your bottom line. Another recent study by Harvard Business School showed that a one-star jump in online reviews can lead to a significant increase in revenues. There is no doubt that your online reputation has a very powerful affect on your bottom line, either positively or negatively.  

The fact is, every single day people all over the world, in the hundreds of millions, are searching for goods and services online. Not only are they looking for things to buy, they’re also checking out the companies that sell those products and services. And they make their buying decisions based on their impressions of those companies. Studies show that 90 percent of people decide which company they’ll buy from while they’re researching on the Internet. The number of people comparing and buying online every day is staggering.

Of course not. Nobody wants to have a negative experience when they spend their hard-earned money. We all check out reviews first so we know what kind of experience to expect. People are doing this every day, everywhere. They go online to find a company with a good reputation because that’s the company that will be the best one to buy from. It only takes one bad review to turn shoppers off and force them to look elsewhere. Your online reputation is the difference between you getting new customers… or your competitor getting them!  

With the increasingly prominent role the Internet has taken in nearly every aspect of our daily lives, reputation management, to be effective, must take ownership of your digital footprint. Every bit of content on the Internet and social media that’s published about you and your practice matters – good, bad or indifferent.

The MarketBlazer 5-Star Review System can help your business achieve and maintain the kind of positive Internet and social media reputation that will attract new customer.  

As part of our program, an online patient review funnel will be created, customized for your business that makes it easy for your customers to leave reviews. In fact, it encourages customers to leave a multi-star rating and referrals, and makes the process quite pleasant for the reviewer. This is exactly how to build a positive digital footprint for your business.  

Online Review Monitoring and Reputation Management is just one crucial task no busy professional has time to handle correctly. If you see how important leveraging your hard-earned reputation is for attracting and keeping your customers, it’s time to get help to do it right. MarketBlazer’s experts make it easy to do reputation monitoring and management right, without cramming any more tasks into your busy schedule. Just click the green Ready To Get Started button below or call 770-893-2443 today to ask for your complimentary consultation today.

Ray L. Perry  

Ray is the founder of MarketBlazer, Inc., a technology based marketing agency specializing in small business lead generation, lead conversion, and customer engagement. Ray is a Master Marketing Consultant certified by Duct Tape Marketing and a Certified StoryBrand Guide. He is also co-author of the recent Amazon Bestseller The Small Business Owner’s Guide to Local Lead Generation.

Questions? Call 770-893-2443 or email rperry@marketblazer.com